Lots for food for thought in Gemma Middleton's article on Training Zone. In my view, the apprentices in the recent series provide useful lessons of what not to do especially when working in teams.
Having not paid only passing interest in previous series, but taking time this time around to watch the 2009 series of The Apprentice, I was surprised to find that it was listed in the Entertainment category on the BBC iplayer. However, having seen the first three editions, it became evident that entertainment was a primary objective, not education. The BBC does concede that the genres factual and money are applicable, with suitable links.
Importance of self, business values, limited research before launching into sales are some of the lessons shared so far. Years ago, there was a popular saying that there is no 'I' in team. The Apprentice shows that 'I' is most important even when part of a group labelled 'team', as it's winner take all -at all costs.
Veronica
2 for 1 –Finance, Accounts & Budgets workshop in London (14 May 2009)
Interactive workshop for small business owners and managers. Tel: 08450542870. www.executive-solutions.co.uk/business.
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