Have you had the experience of receiving an email message in which the content of the message had no bearing on the subject line? In speaking, some people share content that is very different from their subject line. The result is mixed messages -or none that brings clarity.
Just a few days ago, I listened to a sales presentation in which the presenter devoted much time to telling about what’s wrong with a competitor’s services rather than focusing on what was good about his. I was interested in hearing about advantages of using his service and any feedback he had received from satisfied customers -which would have confirmed the benefits of using his business.
What the presenter did not take on board is the fact that my reason for coming -and of the others in the room -was not to hear about competing businesses –for that we would have chosen a different venue. It is in fact, we wanted to find out more about his/her business and to consider how using his services would benefit our own businesses. He missed the opportunity to persuade, inform and educate his listeners.
Today’s GEM
Even before you decide what to say, consider: WHO will be listening to you and WHY.
Veronica
Speaking with confidence
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